When I started Take Command Health seven years ago, I set out to fix a problem that I had experienced firsthand: health insurance was confusing, expensive, and stressful. I believed that data could help inform decisions, that technology could ease common frustrations, that advocacy could empower consumers, and that transparency could help fix a broken system. That hasn't changed.
You've heard me say it before, but health insurance was never meant to be this complicated. That's why we've expanded our scope and shifted our business model to bring business owners a whole new way of doing benefits.
Since those early years, Take Command has grown up (a lot). The market has evolved. Policies have changed. The pandemic happened. We've helped spearhead an entirely new industry. And most importantly, we know who we are. It was time our brand matched our mission.
Take Command is a people-first company. Our new brand reflects that.
Our attitude toward our new brand is reflective of our attitude toward benefits: it should be simple, modern, and clear. With people at the center of what we do, we wanted the brand to be unexpectedly humanistic, with warm colors, nature-inspired patterns, and soft, organic shapes.
I'm excited to show off our new brand! It isn't just about a snappy new logo, updated website and color palette, or the epic team photo shoot, it's about serving our clients and broker partners the best way we know how. We've invested in our platform too, to ensure that the experience for employers, employees, brokers and partners is as seamless and easy as possible.
While things may look a little different around here, we are still here to solve all your health insurance problems. And we're excited to work together for years to come.